How a Lead Gets Qualified

A "qualified" lead is a business that has been checked and genuinely matches what you're looking for: a real business, with a real reason to need what you sell, and no red flags that would make it a poor fit.

Every lead is also reviewed before it's delivered, whether automatically for clear-cut cases or by a person for anything less certain. Either way, the decision and reasoning are recorded, so it's never a black box.

If a business doesn't clearly fit what your service solves, or turns out to sell the same thing you do, it won't be delivered to you as a lead.